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Amara Raja Group launches Amara Raja Media and Entertainment Pvt Ltd, officially marks its entry into the media and entertainment business

             
  • ARMEPL as its first project is producing a movie, helmed by director Sriram Aditya         
  • The movie will also introduce Ashok Galla to the Entertainment Industry

Hyderabad, 10th November, 2019: Amara Raja Group today officially announced its foray into the media and entertainment space by launching Amara Raja Media and Entertainment Private Ltd. The new business division of the Amara Raja Group will collaborate with partners to develop and produce content for movies, television & OTT platforms.

Speaking on the launch, Mr Jayadev Galla, Vice Chairman, Amara Raja Group, commented, “We are excited to launch this new business division. Keeping in line with our motto of “Gotta be a Better Way”, the Amara Raja Group has always strived to find new ways to better ourselves & create new benchmarks in the industry. Through this new business we hope to bring the same ideals & passion to the Entertainment Industry and create better experiences for the customers.”

Ms Padmavathi Galla, Managing Director, Amara Raja Media & Entertainment Pvt Ltd, said that “The company has bold ambitions to create premium scripted movies & series for the Indian and global markets, under its banner. Amara Raja Media and Entertainment Private Ltd’s first production is a yet to be named telugu film which will also introduce Ashok Galla to the Entertainment Industry. The film is directed by reputed film director Sriram Adittya.”

The film’s Muhurtam shot was held on Sunday, 10th November, 11.15 am at Rama Naidu Studios (Film Nagar), Hyderabad. The gala event was attended by many high profile personalities, including those from the film industry.

ARMEPL’s other projects in the pipeline includes a web series in English, which will majorly be shot in the UK and in India. The series is based on the famed Kohinoor Diamond. The new content player has entered into an agreement with Star Entertainment Worldwide, towards this end.

Mr. Jayadev Galla, Vice Chairman of the Amara Raja Group is the Chairman of Amara Raja Media and Entertainment Private Limited and Mrs. Padmavati Galla will spearhead this home production unit as its Managing Director.

About Amara Raja Group

Amara Raja is amongst India's leading business conglomerates with interests spanning verticals from the production of lead acid batteries (AMARON brand), power conversion products, sheet metal products, precision components, electronic products, Infrastructure Development, industrial services to food processing. Amara Raja Group of companies with their flagship company Amara Raja Batteries Ltd, are one of the largest manufacturers of Automotive and Industrial batteries in India. Amara Raja Group employs a work force of over 15,000 people with a net revenue of around Rs 8,704 crores (USD 1.35 billion) during financial year 2018-19.