Better Way Awards – Welcome to Amara Raja Group

The Amara Raja Better Way Awards

In line with Amara Raja's commitment to transforming lives, we take immense pride in introducing 'The Amara Raja Better Way Awards'. This prestigious initiative aims to recognize and honor individuals and entities who excel in the realm of innovative entrepreneurship, particularly those who 'improve the quality of life of people by building institutions that provide better access to better opportunities’.

The Awards are designed to support and encourage emerging entrepreneurs from rural areas of India with products/solutions/services that have substantially impacted local communities and have a demonstrated history of providing employment opportunities for the local people.

The 'Amara Raja Better Way Awards' embody our dedication to fostering a culture of innovation and entrepreneurship while promoting inclusive growth and prosperity.”

Recognising Social Innovators From Rural India

Calling innovative entrepreneurs from rural areas with substantial social and community impact for the year 2024.

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Who Can Apply?

The Amara Raja Better Way Awards are designed to support and encourage emerging entrepreneurs from rural areas of our country, this includes:

A registered and recognised business entity

The entity must have products/solutions/services that are present in the market

The entity's product/solutions/services should have substantially impacted local communities

The entity should not have any default in the last 3 years

The entity should have demonstrated a history of providing employment opportunities to local people

The entity should show reasonable revenue growth and should have the potential to make high social impact

Award Categories

Amara Raja is a symphony of diverse elements coming together and moving forward in perfect harmony. These five colours come together as a swirling mass to form a dynamic circle of unparalleled energy. The new form of energy is a reflection of Amara Raja, an emblem of everything that defines - The Amara Raja Way®

Better Way Award

For Women Employment

Better Way Award

For Rural Income Generation

Better Way Award

For Best Agri Based Business

Selection Criteria

Our distinguished jury members will evaluate the entities based on the following criteria:

Social And Community Impact

Contribution Towards Local Employment Opportunities

Year-On-Year Revenue Growth

Innovation And Best Practices

Winners Will Get

A cash prize of Rs. 3 Lakhs

A year-long mentorship program in Business Development, Finance, Supply Chain and HR, facilitated by CXO level professionals from the Amara Raja Group

Ongoing guidance and support

2023 Awards Winners

Better Way Award

For Women Employment

To Shreeja Mahila Milk Producer Company, which is a cooperative with over 1,20,000 women dairy farmers as members. The entity sources milk from its member farmers at remunerative prices and shares the profits with them. This MPO has two processing plants which are operated by SHGs in alliance with District Rural Development Agency.

Better Way Award

For Rural Income Generation

To Resham Sutra which has developed a low-cost solar-powered compact silk yarn making machine. They have developed a novel silk fabric weaving loom which is a fusion of a hand loom and power loom incorporating the positives of both these systems. Resham Sutra works with women from Self-Help Groups to make silk yarn and to weave silk fabrics using their machines, this way, Resham Sutra has so far created livelihood for about 22,000 women.

Better Way Award

For Best Agri Based Business

To Bhaumya Innovations that transforms wastelands ridden with stones into cultivable lands by innovative machines. These machines remove the stones and are a boon to farmers. This machine can play a key role in government plans to convert wastelands for farming. Many marginal farmers have evinced interest in using the company’s machine on rental basis and farmers with cumulative land holding of 3,000 acres have signed up.