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Amararaja group

The Amara Raja Way®

The Amara Raja Way® personifies our unique culture, behavior, and attitudes that define Core Purpose, Values, and Vision as a diverse yet cohesive group. Reflected by nature's five elements and their significance, our values lay our foundation to confront challenges, embrace opportunities and evolve with the spirit of times as we scale new peaks and find better ways to contribute to the society.

It disseminates over a quarter century of learning into Amara Raja's march towards progress and prosperity constantly believing that the community, the people, and the environment are the foremost stakeholders.

Core Values

Amara Raja is a symphony of diverse elements coming together and moving forward in perfect harmony. These five colours come together as a swirling mass to form a dynamic circle of unparalleled energy. The new form of energy is a reflection of Amara Raja, an emblem of everything
that defines - The Amara Raja Way®


  • INNOVATION

    Innovation to us is proactively rebelling for better ways of doing things leading to newer possibilities.

    Element
    Space
    Mind State
    Synthesising

  • EXCELLENCE

    Excellence to us is continually enhancing our performance to consistently produce outstanding results with lasting impact.

    Element
    Wind
    Mind State
    Disciplined

  • ENTREPRENEURSHIP

    Entrepreneurship to us is leading with courage and conviction to convert gaps into opportunities, create wealth and contribute to growth.

    Element
    Fire
    Mind State
    Creative

  • EXPERIENCES

    Experiences to us are what we create for our stakeholders which make them feel part of something special, leading to endearing relationships

    Element
    Water
    Mind State
    Spiritual

  • RESPONSIBILITY

    Responsibility to us is the total ownership of our thoughts and actions in every situation to achieve maximum common good in the best interest of Environment, Society, Customer, Supplier, Employee and Shareholders

    Element
    Earth
    Mind State
    Respectful & Ethical